Don’t Get Fooled (Again)

The Don’t Get Fooled (Again) approach relates specifically to the COVID19 Coronavirus outbreak and deals with disinformation and source trustworthiness. Currently, the only source which is entirely reliable on the pandemic is the WHO.

Isolation and Risk

The population of the United Kingdom presents a significant unmitigated risk to itself and others.
The current COVID19 control and delay strategy is unlikely to have any impact.

Four Fs Sake

The Four Fs approach relates to situations of crisis in which panic behaviour causes supply chain disruption, set specifically in the current COVID19 context, and draws from time-served preparedness resources and risk mitigation expertise.

Four Keeps

The Four Keeps approach relates specifically to the current COVID19 pandemic and draws from the excellent resources of the WHO and CDC.